Excuse the pun, but the last few weeks I really have been.
Working with airlines is always something I’ve enjoyed, and just recently I’ve been working with Norwegian Air as well as Stansted Airport on some exciting new projects.
With my new video venture in full swing now, I was keen to offer up my services on my recent shoots and in turn was able to create the below video – take the time to sit back, relax and enjoy the flight as the film develops…
It’s great to be back on the press side of corporate photography, after working as a partner in a busy photo news agency before I started out on my own in 2001.
Working and living in Suffolk can be fantastic for photography which I know I’ve mentioned before (who wouldn’t love all of the natural scenes around here?), but as I work from home in Iken it’s sometimes exciting to get out of the house and immerse myself in a corporate environment where there’s a real buzz.
Going forwards I’d love to team my videography with more corporate clients – so watch this space!
You might think you know rather a lot, or at least enough – but that’s what I thought. I always knew video was an important tool, but recently my eyes have been opened to just how much impact these clips can have for your business.
Let’s start with an example… the video below, titled ‘Riding the waves’ which I’m sure you’ll have seen on my social media channels (if not you can view it by clicking the image below!) reached an impressive 7,000 views within a week. Now, here is where I have to come clean; I did use Facebook Boost to help with these figures, but the below stats taken from a Guardian article should help reiterate my point that video can be really effective at driving more engagement for businesses online.
In 2015, Cisco predicted that by 2017 video content would account for 69% of all internet traffic
In early 2017 the firm shifted their prediction to say that video content would account for 74% of internet traffic
They project that by 2019 global internet traffic from videos will make up 80% of all internet traffic
4x as many consumers would prefer to watch a video about a product/place/service rather than read about it
More than 60% of small business owners said they planned to increase investment in video marketing in 2017
Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%
This means that any local business interested in creating short, impactful and engaging stories through videography would be foolish not to contact me – I can help you provide beautiful, professional and eye-catching videos that will really work for you.
Using another example, my promotional video of ‘Orford – a beautiful place’ earned 2,000 views on social media in just 48 hours.
Although I’ve just started my venture into video, I’m really excited to see where it goes, and am extremely passionate about creating videos that promote the breath-taking Suffolk countryside we live in – watch this space!
Today it’s Jet2 holidays launch at London Stansted, my role as photographer is to capture the event for both MAG airports press office and Jet2 holidays PR department.
It’s 05:00 am at check-in for a few bleary-eyed group pics then out to the apron for boarding at sunrise and what a cracking dawn it was!
With my photo brief in hand I worked through the list of management shots, crew greeting passengers, families boarding and generic aircraft pictures before my 07:30 deadline – first two flights departing… Main focus on branding and friendly service.
No time for coffee, straight back to the terminal to download the pics, edit my selection of 80 plus pics and uploaded high and low res versions for the PR media machine to start it’s social media frenzy by 09:00!
Time for a quick coffee and Danish before wave two starts as passenger’s check-in for the lunchtime flights. A real buzz in the terminal as the Jet2 hospitality team gave away free holiday and discounts – the kids loved it. Time for more group pics and the cake cutting whilst snapping the party atmosphere.
11:00 and camera now full with wave two pics it’s time to head back and edit them before uploading another 40 or so favourites to the main set. Time for the media team to get them out to the world once again.
13:00 and my jobs done – starving but still buzzing and ready for my next commission…. Check out the Jet2 website for your next holiday at https://www.jet2.com/
Wow, loving these pics 🙂 What an exciting launch it was! Thanks, Holly – Jet2
Call me on 01728 687632 with your visual requirements – “Make your brand stand out from the crowd”.