How much do you know…

… about video?

You might think you know rather a lot, or at least enough – but that’s what I thought. I always knew video was an important tool, but recently my eyes have been opened to just how much impact these clips can have for your business.

Let’s start with an example… the video below, titled ‘Riding the waves’ which I’m sure you’ll have seen on my social media channels (if not you can view it by clicking the image below!) reached an impressive 7,000 views within a week. Now, here is where I have to come clean; I did use Facebook Boost to help with these figures, but the below stats taken from a Guardian article should help reiterate my point that video can be really effective at driving more engagement for businesses online.

 

  • In 2015, Cisco predicted that by 2017 video content would account for 69% of all internet traffic
  • In early 2017 the firm shifted their prediction to say that video content would account for 74% of internet traffic
  • They project that by 2019 global internet traffic from videos will make up 80% of all internet traffic
  • 4x as many consumers would prefer to watch a video about a product/place/service rather than read about it
  • More than 60% of small business owners said they planned to increase investment in video marketing in 2017
  • Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%

This means that any local business interested in creating short, impactful and engaging stories through videography would be foolish not to contact me – I can help you provide beautiful, professional and eye-catching videos that will really work for you.

Using another example, my promotional video of ‘Orford – a beautiful place’ earned 2,000 views on social media in just 48 hours.

Although I’ve just started my venture into video, I’m really excited to see where it goes, and am extremely passionate about creating videos that promote the breath-taking Suffolk countryside we live in – watch this space!

Published by

Tony

Tony Pick is one of the UK’s leading portrait photographers with an international client base. He runs his successful ‘Tony Pick Photography’ business from his fine art gallery in the beautiful seaside town of Aldeburgh, Suffolk. The business has grown from it’s original beach hut location to it’s current high street gallery and now includes a whole range of services including Lifestyle Portraits, Landscape & Seascape Fine Art, Photo Training Workshops and Creative Weddings. Having left his corporate photography career behind him 13 years ago, he moved, with his wife Lizzie and family to Suffolk with the intention of leading a quieter life. He has since gained a reputation for the outstanding quality of his work. Tony has also built up an enviable client list for his ‘Tony Pick Lifestyle Portraits’ with clients coming from all over the world to invest in a location portrait shoot. He also runs his very successful ‘Tony Pick Photography Training Workshop’ days. These workshops are all bespoke where delegates can choose from a variety of subjects, landscapes, seascapes, lifestyle portraits, wildlife, post production etc. Tony’s passionate about photography and his business and strives to inspire others to ignite their passion for photography. The landscapes and seascapes which drew him to the area are still a huge inspiration to Tony who is never happier than when he is on the beach with his camera either on his own or inspiring others. Print sales are available here. “If you’re passionate about photography and are looking for some inspiration, you are very welcome to visit us at the gallery where we are sure you will find some!” p.s. he is also crazy about sea-swim-bike-run-tri!

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