Did you mean MailChimp?

… I’m not too sure, did I?

Well actually, that’s not strictly true – if mention MailChimp, I definitely did mean to, because it’s not something I tend to shout about.

In their own words, MailChimp is a

“creative company that gives other companies digital tools to grow in their own creative ways”,

which basically means a platform useful for designing and sharing a mass-delivered email newsletter to your mailing list (I see what they did there though, makes it seem more valuable and less see-through).

However, I wouldn’t be talking you through the uses of MailChimp if they hadn’t caught my eye for their own promotional campaign – they created 9 individual concepts that all revolved around puns of their name. These consisted of:

  • 3 short films released in cinemas nationwide in the US – MailShrimp, KaleLimp & JailBlimp
  • WhaleSynth, a real musical tool made entirely out of whale noises
  • VeilHymn, a musical collaboration that resulted in a hit single and music video
  • NailChamp, a world-wide platform for nail artists to be pitted off against each other for the title
  • MailCrimp and SnailPrimp, hear and beauty trends
  • FailChips

Check them out here!

https://www.youtube.com/watch?v=q8FGi6BwjJE

For more analytics and details on the campaign and its results click here, but what I wanted to touch on was the way they used a paid search campaign to ensure they were noticed. In terms of marketing and PR, I’m gradually learning that it’s a bit of a taboo subject. Paid posts and content are now more obvious than ever before, and hence it has become more difficult for small businesses to promote themselves in a way that is tailored as opposed to targeting the masses simply for ease and guaranteed exposure (see what I did there with the photography pun? I’m learning…)

MailChimp dropped themselves into every part of culture and waited for the right people to pick them up, leading to some amazing coverage and results as summarised in the video above. This campaign really highlighted to me that in order to reach a specific audience, the most effective path isn’t always the obvious one and maybe it does require you to be a bit more creative to get noticed…

Whilst I appreciate the aid paid for posts can give you, I also now understand how much more aware of this people are and can disregard you for it… a lesson for all of my friends running a small business!

WOW! Total Beginners to Photographers in just 3 hours…. Come and join us

Hilary and Roger arrived for today’s landscapes photo training workshop as complete beginners and 3hrs later left as very competent photographers with a full understanding of their own camera’s. We drank coffee and stayed warm in our fab new studio covering the technical stuff like manual, aperture and shutter speed priority before heading out along the river putting it in to practice. Well done guys, arctic conditions out there today but we wrapped up and had a lot of fun.
Come and join me on my photo workshops and learn the secrets of being a pro at http://www.tonypickphotography.co.uk/training.html Bring a friend along too….

Photography workshop

New Dates for Group Photo Training Workshops Available to Book Now

I’ve just released my new Landscapes, Portraits & Adobe Lightroom Group Photo Training days for Feb to April.
Six new courses for beginners through to advanced photographers so choose a workshop and date that suits you, be quick before they go.
Fantastic value, only £95 …learn the secret to photography success… Book hereTony Pick Group Photo Training

‘Living on the Edge’ Photo Course

This Thursday’s ‘Touching The Tide’ Intermediate Photography course theme is ‘Living on the Edge’. Storms are forecast and It’s getting dramatic out there, took this Thorpeness pic an hour ago.  Be inspired with eight other like minded photographers on the Suffolk coast and join us on Thursday, we have two cancellations available – only £20 subsidized – fantastic value so book your place here

Living on the Edge
‘Living on the Edge’ at Thorpeness – Suffolk

New for 2015 – Photo Training Group Workshops & Our Best Family Portraits Offer Yet!

We will be launching our brand new Photo Training days for groups of four people for only £95 per person. Tony has been running his very successful 1 to 1 training days for many years and would now like to share his knowledge and expertise with larger groups. Amazing tuition and great value, so if Santa treats you to a new camera this Christmas let Tony show you the light!  Click here for Photo Training Bookings

We are also very excited about our fab new Family Portraits offer, this includes having a fun photo shoot with Tony either in the forest or on the beach plus a beautiful framed picture for only £75. Shoots and viewing are available on the same day. It’s our best Portrait offer Yet so book your family in!  Click here for Family Portraits Bookings

Treat someone special this Christmas with a Tony Pick Photography gift voucher for any of our products or services. You can either call us on 01728 451999 or order online here

Happy Christmas from Tony and the team….

Tony Pick Photo Training & Family Portraits Low Res