You might think you know rather a lot, or at least enough – but that’s what I thought. I always knew video was an important tool, but recently my eyes have been opened to just how much impact these clips can have for your business.
Let’s start with an example… the video below, titled ‘Riding the waves’ which I’m sure you’ll have seen on my social media channels (if not you can view it by clicking the image below!) reached an impressive 7,000 views within a week. Now, here is where I have to come clean; I did use Facebook Boost to help with these figures, but the below stats taken from a Guardian article should help reiterate my point that video can be really effective at driving more engagement for businesses online.
In 2015, Cisco predicted that by 2017 video content would account for 69% of all internet traffic
In early 2017 the firm shifted their prediction to say that video content would account for 74% of internet traffic
They project that by 2019 global internet traffic from videos will make up 80% of all internet traffic
4x as many consumers would prefer to watch a video about a product/place/service rather than read about it
More than 60% of small business owners said they planned to increase investment in video marketing in 2017
Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%
This means that any local business interested in creating short, impactful and engaging stories through videography would be foolish not to contact me – I can help you provide beautiful, professional and eye-catching videos that will really work for you.
Using another example, my promotional video of ‘Orford – a beautiful place’ earned 2,000 views on social media in just 48 hours.
Although I’ve just started my venture into video, I’m really excited to see where it goes, and am extremely passionate about creating videos that promote the breath-taking Suffolk countryside we live in – watch this space!
After 14yrs in Aldeburgh High Street, Tony’s taking to the skies in 2 weeks & relocating the business close to Aldeburgh. Don’t worry though, all our services will continue through the website at http://www.tonypickphotography.co.uk/ inc portraits, photo training, landscapes, weddings and corporate pr.
We’re very excited to be launching of our new Uk Aerial photography business, Tony’s teamed up with two experienced pilots to offer a complete UAV photography and video package for estate agents, Insurance companies, sports events, land surveys, environmental work and Landscapes etc. The applications are endless, new and exciting digital innovations allow us to capture breathtaking images in very high resolution with the addition of 4k video which is new to the Aerial photography market.
If you would like to know more about our services please call Tony on 07719 919484.
News Flash… I’ve just released six new photography workshop dates for March and April, choose from Landscapes, Portraits and Adobe Lightroom editing. Courses are available for both beginners and intermediate photographers in groups. Be inspired, great fun with other like minded photographers and fantastic value whilst transforming your photography skills for only £95! Book your course here
Just back from a family portrait shoot on the beach in glorious winter sunshine. The sun was streaming through barely above the horizon casting beautiful low shadows across the rocks and pebbles. My trusty off camera flash system worked overtime to compete with the sun and fill in those dark shadows. It’s my favorite shooting style – backlit and shooting straight in to the sun for that high key warm saturated rimlight effect. A lovely family, thanks guys for making it so much fun today…
We will be launching our brand new Photo Training days for groups of four people for only £95 per person. Tony has been running his very successful 1 to 1 training days for many years and would now like to share his knowledge and expertise with larger groups. Amazing tuition and great value, so if Santa treats you to a new camera this Christmas let Tony show you the light! Click here for Photo Training Bookings
We are also very excited about our fab new Family Portraits offer, this includes having a fun photo shoot with Tony either in the forest or on the beach plus a beautiful framed picture for only £75. Shoots and viewing are available on the same day. It’s our best Portrait offer Yet so book your family in! Click here for Family Portraits Bookings
Treat someone special this Christmas with a Tony Pick Photography gift voucher for any of our products or services. You can either call us on 01728 451999 or order online here
Good Morning and the bank holiday weekend has landed!
We have had a very busy week here in Aldeburgh.
First up was the carnival on Monday, which saw me take part in the mini marathon and the lifeboat demonstration. We also had a fantastic time watching the procession, lantern parade and fireworks.
If you would like to see a video of the lifeboat display click here to see a clip on their Facebook page.
I’ve felt very privileged to have photographed lots of families.We even have a family I last photographed five years ago, so it was great to be able to provide them with an update from their last portrait. All of my portrait sessions are relaxed and informal, and usually my models all end up splashing around in the sea! We are currently running a portrait offer, so if this is something your family would like to do then click here for more information.
Yesterday marked the start of my weekend and I was photographing at a wedding, at the beautiful Suffolk venue of Eastern Grange. It was a wonderful day and I love sharing such a special moment in time with a couple. I cant wait to start editing them.
If you’re out and about in Aldeburgh today, do pop in and say hi – the gallery is open until 5pm. We love to meet visitors of the town. In the gallery you will find our landscapes for sale and will even get to see our aluminiums, which use the latest in HD printing techniques. For those that prefer a more traditional frame, we offer various different sizes and colours in those too.
The flags are up and the final preparations are being made for one of Aldeburgh’s most popular events of the year – the carnival! Meanwhile to celebrate the last weeks of summer we have launched a fantastic summer offer. Before the children are back to school or packing their bags for university, there is no better time to get a family portrait. We are offering a complimentary portrait voucher for you and your family, with £50 to use towards products at your viewing. To claim yours call the gallery on 01728 451999 or book on the portrait section of our website by clicking here and using promotion code ‘Summer14’.
Ironman UK 70.3 Wimberball, Exmoor. 1.9k swim – 56 mile bike – 13 mile run Reputed as being one of the toughest courses in the world! Sun 15th June 2014
Friday – The long car Journey
Left home at 2pm on route to Taunton, Somerset. Hit the M4 and brakes start to grind with all the stop start traffic. Getting worse and worse and wasn’t sure if we would make it.
Finally rolled in to the Holiday Inn at 8pm with Saturday’s game plan in tatters. Car became priority for Sat as Wimberball lake was 50 mins drive. In stepped the IM hospitality company Nirvana to the rescue, Lizzie managed to track their rep down in the hotel next door. Great people and what a relief, I was now able to have my bike and kit collected from the hotel at 7am and be taken to Wimberball lake at 8 with their guests. Time for supper and by now the stress levels were abating – things were looking up…
Saturday – Prep Day
6am we’re all up for breakie followed by Lizzie and Charlie off to spend the morning with the nice chaps at Mr Quick Fit Fitters. New disks and pads £250 later – Rick had warned me the week before that they were low at the MOT. Don’t ignore it – Plan for the unexpected!! I was now able to register, do the swim practice, rack my bike, hang both my bike and run bags and then get to the 11am race briefing before Lizzie and Charlie joined me at mid day. All that was left was a spot of lunch, check out the trade stands before Charlie’s Iron Kids race at 3pm! What else could go wrong – His all ready for the 1k run as the big boys and girls set off first. Then somehow we managed to miss his age group as they all set off so DNS with lots of tears. A promise of his favourite supper soon cheered him up. Only one more thing to do, drive the bike course to see what’s in store. I’d seen enough after 20 miles to realise this is why it’s reputed as being the toughest in the world! Exhausted and back at the hotel by 6pm for early supper in the Harvester next door before bed by 9pm. Who should be sitting next to us with No1 on his wrist band – both pro’s Ritchie Nicholls and his girlfriend Eimear Mullan. Winners of 2013 and Eimear soon to win 2014’s race, Ritchie came 3rd behind winner Will Clarke in a new course record of 04:18:07.
My new favourite carb loading pre Iroman supper is ‘Full Rack of Classic BBQ Ribs Harvester’s famous pork ribs glazed in their classic BBQ sauce with a mega 958kca at £11.49 Just awesome!!!
Sunday Race Day
We’re all up at 3.30am without much sleep and to my amazement Lizzies really getting in to the whole Ironman thing now. Bleary eyed and a light breakfast in the packed restaurant full of like minded athletes and loved ones, all struggling to digest breakfast in the middle of the night. We’re off, 4.15 and a very nervous convoy of cars and mini buses all heading towards Wimberball lake. We arrive at 5am and head over to do the final tweaks in transition such as remove bike cover, place water bottles and then check tyre pressures five times over! Funny how the mind plays tricks on you under pressure – maybe that’s not quite enough air, lets try a bit more, was that too much, not quite sure if that valve cap’s on tight enough, Agony! You could hear a pin drop, so much nervous energy and the queue’s for the loo’s just got longer and longer going round the block.
Wetsuits and calf guards on and ready to go, finally the nerves seems to abate as 1750 athletes walk down to the waters edge. Bang, 7am and the first wave was off, another 15mins of waiting before our turn. I managed to get over to the far left out of the main pack and hopefully avoid any trouble. No drama’s, arms and breathing felt good throughout and exited in 36:54mins (1min quicker than I hoped) to be confronted with an 400m uphill run to T1. One down, two to go.
T1 felt forever trying to get the bike gear on but the lovely volunteers were on hand to help us. Wished Amanda good luck as we both left transition for the bike that I feared most. Started with a 2 mile climb straight out of transition which set the tone for things to come, my hopeful average of 16mph wasn’t looking good sitting at 12mph. Things improved in the perfect weather conditions, warm, overcast and light winds. Then more hills and big descents clocking up nearly 40mph at times. My average started creeping up and was soon 17mph and then drastically dropped on the big climb sections. So glad I went with the compact and 28 on the back, was able to tap up the hills, just, whilst guys on their tri bikes really struggled. One lap to go and found myself grinding out the flats and downhills whilst taping up the climbs and loving it. I was in my element munching my jelly babies, sipping Hi-Five gels and drinks.
15 miles to go and something suddenly felt very wrong in the legs, had I smashed the bike to hard and had nothing left for the run? I couldn’t physical get out of the saddle on the climbs anymore, immense cramp pains in both thighs that I’d never experienced before, O sh*t, i’m in trouble, how can I run! The sun broke through as I came in to T2 having averaged 16.4mph in a time of 3:28:04 which I was thrilled with, could I go sub 6hrs with a good run time, 8min miles needed, lets see.
Two down, one to go!
T2 was quick, trainers on, nearly leaving my brand new 2XU cap behind thinking I wouldn’t need it. Boy am I glad I did take it, the heat was immense with no breeze going up to 24 degree’s or so.
The legs didn’t work and I was in trouble, thighs just cramped up and felt myself not being able to finish this thing. The climbs on the run were brutal after the 53 hills on the bike and the descents were just as bad. The garmin was reading 15min/miles (so much for my 8 min/miles then). 1 lap in with two to go I shouted across to Lizzies and Charlie – I can’t run, something had to be done, I yanked as hard as I could on my tri suit’s elastic round the bottom of the shorts and a loud rip was heard, then the other leg, relief – that felt good. Within minutes the pain had disappeared in both legs realising they were far too tight preventing the muscle movement and circulation. I made headway in the intense heat and finally crossed the finish line with a run time of 2:02:37 averaging over 10min/miles.
Maybe I could have gone sub 6hrs with a ZipVit tri suit – who knows – my Aldi special did only cost 12 notes and now going in the bin unless any one fancies it!!!!
Total Time 6:17:34
50th (45-49 Age group of 237)
491th Overall (1750 entries)
The most amazing experience, every conceivable emotion through pain and joy.
All the weeks of training and bike prep etc paid off, they say train hard – race easy.
Hoped for sub 7hrs knowing how hard the bike and run course was going to be – So a very happy bunny.
Many thanks to our top coach at Rok Tri for getting me to the start line in one piece ready to race, all prepped with a bike so slick she flew up those hills without a whisper. Might try the red bull and coke they hand out next time, apparently gives you wings!
Work on the run, brick training, find more hills, learn how to focus the mind and get in the zone. Don’t wear a cheap tri suit!
Must Have Favourites
Calf guards – run cap – right nutrition – jelly babies – prepare for the unexpected.
Special thanks to Lizzie and the boys for putting up with my daily training schedule and feeding me 24/7!
Good luck to team mates Paul and Pipey at Bolton.
Ironman UK 70.3 2014 Finisher – Highly recommend it….
Dear Tony, I wanted to let you know that all the photographs arrived safely, and are now adorning our walls. They have come out extremely well, with the girls’ characters really coming through your high quality production. They will give us pleasure for many years. Thanks for working with us to produce such a lovely result. best wishes Martin
Call us to book your fun family portraits before the kids fly the nest – or book online http://www.tonypickphotography.co.uk/portraits.html