Springing into the new season…

With the warmer weather on the horizon and the sight of spring creeping into view, I thought it was time to update my blog with what I’ve been up to before the summer season fully takes off.

It’s been a busy few weeks with a huge amount of variety for me, from filming the ‘Big Beach Clean’ at Thorpeness, working with Gatwick Airport during their ‘Hidden Disability Access Day’ to commissioning work for ‘Best of Suffolk’ and shooting a wedding! (phew)

Here in Suffolk, the community spirit is one of the strongest I’ve witnessed and so to be able to document this during the Thorpeness beach clean (when the people of the village came together to help save our planet from pollution) was very rewarding. If you haven’t watched the video on my Instagram page yet, you should definitely give it a view – heart-warming teamwork at its best.

The ‘Hidden Disability Access Day’ held by Gatwick Airport was another inspiring project I worked on. Being able to document the effect the event had on people who usually struggle with airports was quite moving. The team at Gatwick had evidently worked hard to make the day a success and put those with hidden disabilities first. This commission is one of my favourite corporate jobs I’ve been lucky enough to be a part of.

Sticking with the corporate side, my friends at ‘Best of Suffolk’ have also been busy during the start of this year. We had a hilarious morning filming the team in their (very) impressive office space, and managed to also get out into the beautiful Suffolk countryside to film this! The company work hard to ensure all of their 300+ properties are truly amazing, allowing a visit to Suffolk to be the best it can be.

And, as if this wasn’t enough – I also shot a wedding at ‘The Ickworth Hotel’! It was a really special day for everyone involved, and if you’re getting married soon and looking for that perfect photographer please get in touch! A portfolio of some of my work can be found here, and if you’d like to know more about the package I offer please click here.

I think it’s fair to say the first part of 2018 has been pretty hectic – and it’s just the way I like it! I’m really looking forward to this year after the positive start I’ve had!

The Beast of the East…

As the blizzards and wintery weather continue to wreak havoc with the roads, our journeys to work and getting the kids to school, they’re definitely aiding my content creation.

At this time of year, living in Suffolk can definitely have its downfalls – the snow ploughs and gritters don’t make it around our smaller villages so easily, needless to say through Iken where I live. However, what this does mean is that if I venture out and about, I know I need to make it worth it – and I’m sure you’ll see I have been!

If you haven’t though, take a look at my Instagram – https://www.instagram.com/tonypickphoto/

Several people have been saying to me that I must be mad to wade out to the far corners of the world to capture some photographs, but it’s always worth it. The Suffolk coast is dramatic on even calm days here, so to see it exposed to the elements like this is a photographers dream come true.

The opportunities lately have got me thinking about themes on Instagram, and how it can look if you transition from one to another by creating similar content. This is how the top of my feed looked yesterday – and I rather like it! Definitely something to bear in mind as we transition into the springtime!

When one door opens…

… so do many others it turns out!

When I started creating short videos to try and prove to small local businesses that they are far more engaging than stills on social media and

can drive interest in the company, I didn’t expect such a quick take up! (saying that, if you haven’t been in touch yet please do drop me a line!)

So far, I’ve had one of the most exciting meetings I’ve ever had in my career with a local venue that is absolutely incredible, so my fingers are

very firmly crossed for that.

I’ve also been asked to help the Suffolk charity ‘The Alde and Ore Estuary Trust’, which is committed to raising vital funds needed for maintaining

the estuary defence walls. Their current campaign, ‘Save our Suffolk Estuary’ is a £5m public fundraising appeal to unlock matching funds, and I

really feel I can help.

By creating stunning short videos for the towns and villages along the rivers Alde and Ore, I plan to help raise awareness of the natural beauty

of these areas, in turn helping to prevent future flooding like that experienced by Snape villagers in 2013.


North Sea Storm Surge – The Crown Inn at Snape Dec 2013. Photo by Tony Pick

I love the Suffolk landscape, and want to give something back to the beautiful place my family and I live in. Without significant investment in

maintaining the estuary walls, this landscape will soon not be able to

withstand tidal surges, and therefore it is crucial to raise peoples’ awareness of this. I am excited to be able to help local businesses achieve their

goals too, and this leap has definitely lead me to new

connections, new business and new ventures!  Speaking of which, I received some coverage for the EADT online and would love you to head

over and check it out!

http://www.eadt.co.uk/news/photographer-turns-to-video-to-help-promote-suffolk-estuary-1-5365047
Orfordness – On the Suffolk Coast. Photo by Tony Pick

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How much do you know…

… about video?

You might think you know rather a lot, or at least enough – but that’s what I thought. I always knew video was an important tool, but recently my eyes have been opened to just how much impact these clips can have for your business.

Let’s start with an example… the video below, titled ‘Riding the waves’ which I’m sure you’ll have seen on my social media channels (if not you can view it by clicking the image below!) reached an impressive 7,000 views within a week. Now, here is where I have to come clean; I did use Facebook Boost to help with these figures, but the below stats taken from a Guardian article should help reiterate my point that video can be really effective at driving more engagement for businesses online.

 

  • In 2015, Cisco predicted that by 2017 video content would account for 69% of all internet traffic
  • In early 2017 the firm shifted their prediction to say that video content would account for 74% of internet traffic
  • They project that by 2019 global internet traffic from videos will make up 80% of all internet traffic
  • 4x as many consumers would prefer to watch a video about a product/place/service rather than read about it
  • More than 60% of small business owners said they planned to increase investment in video marketing in 2017
  • Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%

This means that any local business interested in creating short, impactful and engaging stories through videography would be foolish not to contact me – I can help you provide beautiful, professional and eye-catching videos that will really work for you.

Using another example, my promotional video of ‘Orford – a beautiful place’ earned 2,000 views on social media in just 48 hours.

Although I’ve just started my venture into video, I’m really excited to see where it goes, and am extremely passionate about creating videos that promote the breath-taking Suffolk countryside we live in – watch this space!

Shooting into the New Year…

Wow, where has 2017 gone?!

It doesn’t feel like 5 minutes since I was sat in this same space last January (albeit now a little older, wiser and more experienced of course) – last year I shot 58 corporate PR jobs for large and small companies, including both Stansted and Gatwick airports, BT and EDF as well as some holiday home interior commissions, plus 22 family portrait shoots and some corporate videos too – so it was quite a big one!

I always like to think that the New Year should allow some time for reflection, and so writing this has definitely reminded me of how much I love taking a step back and thinking about shoots I’ve loved during the year, or work that I’ve done for corporate companies I’ve particularly enjoyed.

Living in the midst of the Suffolk countryside, with Aldeburgh, Thorpeness and Dunwich just on the doorstep possibly lands me to being one of the luckiest photographers around. I get to photograph families in their home environment, enjoying the beautiful surroundings we live in but most importantly having fun – it gives me that real feel-good factor that stays with me for the rest of the day!

So, this year is definitely a time for me to focus on devoting more time to the portrait side of the business (if you’re reading this and are thinking of booking a slot please do drop me a line), as well as continuing to work on my corporate offerings.

Towards the end of 2017, I commissioned some short cinematic style videos as examples of the work I can do for businesses. I love this type of work, and know there’s real growth opportunities here for companies to drive their social media engagement and in turn drive more interest towards their businesses.

Here’s an example of a personal version I created…

https://www.facebook.com/TonyPickPhotography/videos/1559147900841533/

Next week I’ll let you know how this video performed, as I really enjoy reflecting on my own work and using my blog as a platform to open up and express my views… stay tuned!

 

As it snow happens…

Family and children’s portraits in Suffolk with Tony Pick photography

I love the winter (really, I do).

What better time to be a photographer in Suffolk? The countryside in this part of the world is so beautiful, and in the colder months there’s nothing better than the sound of crisp leaves under your feet.

The image above is from a shoot taken a few years ago now, outside The Wentworth Hotel and I think it really epitomises just how much fun portraits can be (even in adverse weather conditions!)

It’s a shame that with Christmas fast approaching, and the quest for that all-important knock-out gift weighing on our minds that we often forget to take the time to stop and appreciate the natural world around us.

And, that’s what’s great about my job – the whole focus of it is capturing families in beautiful settings, producing images that highlight the season as well as the dynamic of the household I’m working with.

Being a portrait photographer (whether its children, adults or a mixture of the two), you’d think I’d be the one fed up of standing in the cold whilst I encourage the grumpy toddlers to run around in the leaves or along the rough shoreline at either Aldeburgh or Southwold – not at all! (most of them aren’t actually grumpy for a start – they love it!) Yet, being based in such a beautiful part of the world allows me the freedom to create wonderful family portraits with different people every day of the week.

In the run up to Christmas, and with the snow falling outside it can be easy to find lots of things to complain about. If anything, this time of year makes me stop and take in my surroundings and situation more than any other – I help people create the perfect Christmas gift for their loved ones, all the while allowing them a fun family day out!

This year, if you feel like you’re walking on thin ice and want to surprise someone with that extra special present, I snow full well that a family portrait package with me will cure all of those winter blues.

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Proof that pictures are worth a thousand words!

A great example of a pictures worth a thousand words – The owner of this Aldeburgh seaside holiday property was thrilled after their holiday bookings tripled in just 8 weeks after commissioning me to re-shoot it, the agents web pictures were then replaced and relaunched with my new beautiful interior photographs and the bookings jumped from 3/4 to 11 within 8 weeks on the two previous years. If you know someone with a holiday home that’s not getting the bookings it deserves from their agent call us….

Want to get your holiday home working for you?

Amazing ! How we dramatically increased bookings for this holiday home in Aldeburgh !

holiday property Photography Service