Flying high with video…

Just lately, our corporate video offering has been gaining momentum and it feels like we’ve been soaring to new heights with the work we’ve been doing (apologies for the pun – I just can’t help myself).

A couple of weeks ago now I ventured to Gatwick Airport to help Norwegian Airlines with the launch of their Inaugural flight to Austin in Texas. The day was full of laughs and smiles from captain to cabin crew, and I have to say the commission is one of my favourite corporate shoots I’ve done.

Not only were all of the staff cooperative and extremely friendly, but the exposure the shoot gave me was a real eye opener. Being able to explore most of the plane on my trip, I realised how fascinating being a pilot must be (although it does look very complicated).

If you haven’t seen the video yet (I’ve been sharing it so hopefully you have) then please do so using the link below, and for some similar stills please also refer to our corporate portfolio.

https://www.youtube.com/watch?v=xO8l7I_cPdk&feature=youtu.be

Working with Norwegian Airlines on this video commission got me out of the Suffolk countryside and into the buzz of an airport which was an exciting change, and I also got to do what I love – capture people’s joy and excitement through photography. The passengers boarding the plane were all happy to pose for the camera as they boarded the aircraft, and it made me smile to see a group of people united by their cheerfulness.

I love being able to create a more personal approach to any corporate work I do to really show off that company’s personality and I feel that’s exactly what I did here with Norwegian – they’re a light hearted and friendly airline that created a warm atmosphere for everyone involved – a great project to be a part of!

Springing into the new season…

With the warmer weather on the horizon and the sight of spring creeping into view, I thought it was time to update my blog with what I’ve been up to before the summer season fully takes off.

It’s been a busy few weeks with a huge amount of variety for me, from filming the ‘Big Beach Clean’ at Thorpeness, working with Gatwick Airport during their ‘Hidden Disability Access Day’ to commissioning work for ‘Best of Suffolk’ and shooting a wedding! (phew)

Here in Suffolk, the community spirit is one of the strongest I’ve witnessed and so to be able to document this during the Thorpeness beach clean (when the people of the village came together to help save our planet from pollution) was very rewarding. If you haven’t watched the video on my Instagram page yet, you should definitely give it a view – heart-warming teamwork at its best.

The ‘Hidden Disability Access Day’ held by Gatwick Airport was another inspiring project I worked on. Being able to document the effect the event had on people who usually struggle with airports was quite moving. The team at Gatwick had evidently worked hard to make the day a success and put those with hidden disabilities first. This commission is one of my favourite corporate jobs I’ve been lucky enough to be a part of.

Sticking with the corporate side, my friends at ‘Best of Suffolk’ have also been busy during the start of this year. We had a hilarious morning filming the team in their (very) impressive office space, and managed to also get out into the beautiful Suffolk countryside to film this! The company work hard to ensure all of their 300+ properties are truly amazing, allowing a visit to Suffolk to be the best it can be.

And, as if this wasn’t enough – I also shot a wedding at ‘The Ickworth Hotel’! It was a really special day for everyone involved, and if you’re getting married soon and looking for that perfect photographer please get in touch! A portfolio of some of my work can be found here, and if you’d like to know more about the package I offer please click here.

I think it’s fair to say the first part of 2018 has been pretty hectic – and it’s just the way I like it! I’m really looking forward to this year after the positive start I’ve had!

Flying high…

Excuse the pun, but the last few weeks I really have been.

Working with airlines is always something I’ve enjoyed, and just recently I’ve been working with Norwegian Air as well as Stansted Airport on some exciting new projects.

With my new video venture in full swing now, I was keen to offer up my services on my recent shoots and in turn was able to create the below video – take the time to sit back, relax and enjoy the flight as the film develops…

https://www.youtube.com/watch?v=XypPX4knzEI&feature=youtu.be

It’s great to be back on the press side of corporate photography, after working as a partner in a busy photo news agency before I started out on my own in 2001.

Working and living in Suffolk can be fantastic for photography which I know I’ve mentioned before (who wouldn’t love all of the natural scenes around here?), but as I work from home in Iken it’s sometimes exciting to get out of the house and immerse myself in a corporate environment where there’s a real buzz.

Going forwards I’d love to team my videography with more corporate clients – so watch this space!

Did you mean MailChimp?

… I’m not too sure, did I?

Well actually, that’s not strictly true – if mention MailChimp, I definitely did mean to, because it’s not something I tend to shout about.

In their own words, MailChimp is a

“creative company that gives other companies digital tools to grow in their own creative ways”,

which basically means a platform useful for designing and sharing a mass-delivered email newsletter to your mailing list (I see what they did there though, makes it seem more valuable and less see-through).

However, I wouldn’t be talking you through the uses of MailChimp if they hadn’t caught my eye for their own promotional campaign – they created 9 individual concepts that all revolved around puns of their name. These consisted of:

  • 3 short films released in cinemas nationwide in the US – MailShrimp, KaleLimp & JailBlimp
  • WhaleSynth, a real musical tool made entirely out of whale noises
  • VeilHymn, a musical collaboration that resulted in a hit single and music video
  • NailChamp, a world-wide platform for nail artists to be pitted off against each other for the title
  • MailCrimp and SnailPrimp, hear and beauty trends
  • FailChips

Check them out here!

https://www.youtube.com/watch?v=q8FGi6BwjJE

For more analytics and details on the campaign and its results click here, but what I wanted to touch on was the way they used a paid search campaign to ensure they were noticed. In terms of marketing and PR, I’m gradually learning that it’s a bit of a taboo subject. Paid posts and content are now more obvious than ever before, and hence it has become more difficult for small businesses to promote themselves in a way that is tailored as opposed to targeting the masses simply for ease and guaranteed exposure (see what I did there with the photography pun? I’m learning…)

MailChimp dropped themselves into every part of culture and waited for the right people to pick them up, leading to some amazing coverage and results as summarised in the video above. This campaign really highlighted to me that in order to reach a specific audience, the most effective path isn’t always the obvious one and maybe it does require you to be a bit more creative to get noticed…

Whilst I appreciate the aid paid for posts can give you, I also now understand how much more aware of this people are and can disregard you for it… a lesson for all of my friends running a small business!

How much do you know…

… about video?

You might think you know rather a lot, or at least enough – but that’s what I thought. I always knew video was an important tool, but recently my eyes have been opened to just how much impact these clips can have for your business.

Let’s start with an example… the video below, titled ‘Riding the waves’ which I’m sure you’ll have seen on my social media channels (if not you can view it by clicking the image below!) reached an impressive 7,000 views within a week. Now, here is where I have to come clean; I did use Facebook Boost to help with these figures, but the below stats taken from a Guardian article should help reiterate my point that video can be really effective at driving more engagement for businesses online.

 

  • In 2015, Cisco predicted that by 2017 video content would account for 69% of all internet traffic
  • In early 2017 the firm shifted their prediction to say that video content would account for 74% of internet traffic
  • They project that by 2019 global internet traffic from videos will make up 80% of all internet traffic
  • 4x as many consumers would prefer to watch a video about a product/place/service rather than read about it
  • More than 60% of small business owners said they planned to increase investment in video marketing in 2017
  • Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%

This means that any local business interested in creating short, impactful and engaging stories through videography would be foolish not to contact me – I can help you provide beautiful, professional and eye-catching videos that will really work for you.

Using another example, my promotional video of ‘Orford – a beautiful place’ earned 2,000 views on social media in just 48 hours.

Although I’ve just started my venture into video, I’m really excited to see where it goes, and am extremely passionate about creating videos that promote the breath-taking Suffolk countryside we live in – watch this space!

Shooting into the New Year…

Wow, where has 2017 gone?!

It doesn’t feel like 5 minutes since I was sat in this same space last January (albeit now a little older, wiser and more experienced of course) – last year I shot 58 corporate PR jobs for large and small companies, including both Stansted and Gatwick airports, BT and EDF as well as some holiday home interior commissions, plus 22 family portrait shoots and some corporate videos too – so it was quite a big one!

I always like to think that the New Year should allow some time for reflection, and so writing this has definitely reminded me of how much I love taking a step back and thinking about shoots I’ve loved during the year, or work that I’ve done for corporate companies I’ve particularly enjoyed.

Living in the midst of the Suffolk countryside, with Aldeburgh, Thorpeness and Dunwich just on the doorstep possibly lands me to being one of the luckiest photographers around. I get to photograph families in their home environment, enjoying the beautiful surroundings we live in but most importantly having fun – it gives me that real feel-good factor that stays with me for the rest of the day!

So, this year is definitely a time for me to focus on devoting more time to the portrait side of the business (if you’re reading this and are thinking of booking a slot please do drop me a line), as well as continuing to work on my corporate offerings.

Towards the end of 2017, I commissioned some short cinematic style videos as examples of the work I can do for businesses. I love this type of work, and know there’s real growth opportunities here for companies to drive their social media engagement and in turn drive more interest towards their businesses.

Here’s an example of a personal version I created…

https://www.facebook.com/TonyPickPhotography/videos/1559147900841533/

Next week I’ll let you know how this video performed, as I really enjoy reflecting on my own work and using my blog as a platform to open up and express my views… stay tuned!

 

Tony Pick Photography is taking to the skies & relocating after 14 years on Aldeburgh High St.

After 14yrs in Aldeburgh High Street, Tony’s taking to the skies in 2 weeks & relocating the business close to Aldeburgh. Don’t worry though, all our services will continue through the website at http://www.tonypickphotography.co.uk/ inc portraits, photo training, landscapes, weddings and corporate pr.

We’re very excited to be launching of our new Uk Aerial photography business, Tony’s teamed up with two experienced pilots to offer a complete UAV photography and video package for estate agents, Insurance companies, sports events, land surveys, environmental work and Landscapes etc. The applications are endless, new and exciting digital innovations allow us to capture breathtaking images in very high resolution with the addition of 4k video which is new to the Aerial photography market.

If you would like to know more about our services please call Tony on 07719 919484.

DSLR Hexacopter
DSLR Camera Hexacopter
Go Pro Hexacopter
Go Pro Hexacopter
Hill Farm, Suffolk, Rapeseed Aerial View
Hill Farm, Suffolk, Rapeseed Aerial View

Corporate Day’s shoot with Google and McKinsey – The Google Way…

Had great fun at Google HQ in London photographing Digitizing Telecoms with Google & McKinseys yesterday.

Engage your audience, every corporate event should be done – The Google way…

Tricky low light and back lighting but the Nikon D3S did me proud once again – shooting available light up to 100,00 iso in extreme cases!

Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday. Engage your audience, every corporate event should be done - The Google way...
Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday.
Engage your audience, every corporate event should be done – The Google way…
Digitizing Telecoms 2015-136
Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday. Engage your audience, every corporate event should be done – The Google way…
Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday. Engage your audience, every corporate event should be done - The Google way...
Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday.
Engage your audience, every corporate event should be done – The Google way…
Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday. Engage your audience, every corporate event should be done - The Google way...
Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday.
Engage your audience, every corporate event should be done – The Google way…
Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday. Engage your audience, every corporate event should be done - The Google way...
Great fun at Google HQ, London photographing Digitizing Telecoms with McKinseys yesterday.
Engage your audience, every corporate event should be done – The Google way…