Flying high…

Excuse the pun, but the last few weeks I really have been.

Working with airlines is always something I’ve enjoyed, and just recently I’ve been working with Norwegian Air as well as Stansted Airport on some exciting new projects.

With my new video venture in full swing now, I was keen to offer up my services on my recent shoots and in turn was able to create the below video – take the time to sit back, relax and enjoy the flight as the film develops…

https://www.youtube.com/watch?v=XypPX4knzEI&feature=youtu.be

It’s great to be back on the press side of corporate photography, after working as a partner in a busy photo news agency before I started out on my own in 2001.

Working and living in Suffolk can be fantastic for photography which I know I’ve mentioned before (who wouldn’t love all of the natural scenes around here?), but as I work from home in Iken it’s sometimes exciting to get out of the house and immerse myself in a corporate environment where there’s a real buzz.

Going forwards I’d love to team my videography with more corporate clients – so watch this space!

Did you mean MailChimp?

… I’m not too sure, did I?

Well actually, that’s not strictly true – if mention MailChimp, I definitely did mean to, because it’s not something I tend to shout about.

In their own words, MailChimp is a

“creative company that gives other companies digital tools to grow in their own creative ways”,

which basically means a platform useful for designing and sharing a mass-delivered email newsletter to your mailing list (I see what they did there though, makes it seem more valuable and less see-through).

However, I wouldn’t be talking you through the uses of MailChimp if they hadn’t caught my eye for their own promotional campaign – they created 9 individual concepts that all revolved around puns of their name. These consisted of:

  • 3 short films released in cinemas nationwide in the US – MailShrimp, KaleLimp & JailBlimp
  • WhaleSynth, a real musical tool made entirely out of whale noises
  • VeilHymn, a musical collaboration that resulted in a hit single and music video
  • NailChamp, a world-wide platform for nail artists to be pitted off against each other for the title
  • MailCrimp and SnailPrimp, hear and beauty trends
  • FailChips

Check them out here!

https://www.youtube.com/watch?v=q8FGi6BwjJE

For more analytics and details on the campaign and its results click here, but what I wanted to touch on was the way they used a paid search campaign to ensure they were noticed. In terms of marketing and PR, I’m gradually learning that it’s a bit of a taboo subject. Paid posts and content are now more obvious than ever before, and hence it has become more difficult for small businesses to promote themselves in a way that is tailored as opposed to targeting the masses simply for ease and guaranteed exposure (see what I did there with the photography pun? I’m learning…)

MailChimp dropped themselves into every part of culture and waited for the right people to pick them up, leading to some amazing coverage and results as summarised in the video above. This campaign really highlighted to me that in order to reach a specific audience, the most effective path isn’t always the obvious one and maybe it does require you to be a bit more creative to get noticed…

Whilst I appreciate the aid paid for posts can give you, I also now understand how much more aware of this people are and can disregard you for it… a lesson for all of my friends running a small business!

How much do you know…

… about video?

You might think you know rather a lot, or at least enough – but that’s what I thought. I always knew video was an important tool, but recently my eyes have been opened to just how much impact these clips can have for your business.

Let’s start with an example… the video below, titled ‘Riding the waves’ which I’m sure you’ll have seen on my social media channels (if not you can view it by clicking the image below!) reached an impressive 7,000 views within a week. Now, here is where I have to come clean; I did use Facebook Boost to help with these figures, but the below stats taken from a Guardian article should help reiterate my point that video can be really effective at driving more engagement for businesses online.

 

  • In 2015, Cisco predicted that by 2017 video content would account for 69% of all internet traffic
  • In early 2017 the firm shifted their prediction to say that video content would account for 74% of internet traffic
  • They project that by 2019 global internet traffic from videos will make up 80% of all internet traffic
  • 4x as many consumers would prefer to watch a video about a product/place/service rather than read about it
  • More than 60% of small business owners said they planned to increase investment in video marketing in 2017
  • Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%

This means that any local business interested in creating short, impactful and engaging stories through videography would be foolish not to contact me – I can help you provide beautiful, professional and eye-catching videos that will really work for you.

Using another example, my promotional video of ‘Orford – a beautiful place’ earned 2,000 views on social media in just 48 hours.

Although I’ve just started my venture into video, I’m really excited to see where it goes, and am extremely passionate about creating videos that promote the breath-taking Suffolk countryside we live in – watch this space!

Shooting into the New Year…

Wow, where has 2017 gone?!

It doesn’t feel like 5 minutes since I was sat in this same space last January (albeit now a little older, wiser and more experienced of course) – last year I shot 58 corporate PR jobs for large and small companies, including both Stansted and Gatwick airports, BT and EDF as well as some holiday home interior commissions, plus 22 family portrait shoots and some corporate videos too – so it was quite a big one!

I always like to think that the New Year should allow some time for reflection, and so writing this has definitely reminded me of how much I love taking a step back and thinking about shoots I’ve loved during the year, or work that I’ve done for corporate companies I’ve particularly enjoyed.

Living in the midst of the Suffolk countryside, with Aldeburgh, Thorpeness and Dunwich just on the doorstep possibly lands me to being one of the luckiest photographers around. I get to photograph families in their home environment, enjoying the beautiful surroundings we live in but most importantly having fun – it gives me that real feel-good factor that stays with me for the rest of the day!

So, this year is definitely a time for me to focus on devoting more time to the portrait side of the business (if you’re reading this and are thinking of booking a slot please do drop me a line), as well as continuing to work on my corporate offerings.

Towards the end of 2017, I commissioned some short cinematic style videos as examples of the work I can do for businesses. I love this type of work, and know there’s real growth opportunities here for companies to drive their social media engagement and in turn drive more interest towards their businesses.

Here’s an example of a personal version I created…

https://www.facebook.com/TonyPickPhotography/videos/1559147900841533/

Next week I’ll let you know how this video performed, as I really enjoy reflecting on my own work and using my blog as a platform to open up and express my views… stay tuned!

 

I’ll be photographing an array of career opportunities on offer at Stansted Airports Job Fair tomorrow that employs 11,000 people.

I’ll be photographing the London Stansted Airport jobs fair at the Stansted Radisson Blu hotel on Thursday 25th May 2017 – (2mins walk from the airport).

Come along and discover an array of career opportunities on offer at Stansted Airport and meet the companies that help to employ the 11,000 people and offering hundreds of different jobs at the East of England’s airport.

Stansted airport photographer Tony Pick will be photographing the Stansted Airport jobs fair at the Radisson Blu hotel on 25th May 2017
Stansted airport and Gatwick airport photographer Tony Pick photography

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Stunning images through social media’s king to compete with the best!

Stunning images marketed through social media is king if you want to compete with the best! As a PR photographer it’s all about the brand, people and staying ahead of the competition using stunning photography marketed with social media – This is king if you want to compete with the best! With over 20 years working with blue chip companies in brand awareness photography I’ve seen some big changes and keeping at the forefront with marketing is essential. Please browse through my galleries at: Press- PR: http://buff.ly/2p0dX1E Showcasing Tony Pick Photography: http://buff.ly/2oZLCZm I would love to hear from you if I can help with your visual requirement. Please message or call on 07719 919484. Read my blog post and see what Jet2 thought of last week’s launch at London Stansted at http://buff.ly/2oZSA0y

Photo by Tony pick: Jet2 Launch at London Stansted 30th March 2017

Suffolk PR and press photography by Tony Pick

#PRPhotographer #CorporateAffairs #SuffolkPhotographer

The Big Launch Shoot – Suffolk PR Photographer Ready for Take-Off!

Today it’s Jet2 holidays launch at London Stansted, my role as photographer is to capture the event for both MAG airports press office and Jet2 holidays PR department.

It’s 05:00 am at check-in for a few bleary-eyed group pics then out to the apron for boarding at sunrise and what a cracking dawn it was!

With my photo brief in hand I worked through the list of management shots, crew greeting passengers, families boarding and generic aircraft pictures before my 07:30 deadline – first two flights departing…  Main focus on branding and friendly service.

No time for coffee, straight back to the terminal to download the pics, edit my selection of 80 plus pics and uploaded high and low res versions for the PR media machine to start it’s social media frenzy by 09:00!

Time for a quick coffee and Danish before wave two starts as passenger’s check-in for the lunchtime flights. A real buzz in the terminal as the Jet2 hospitality team gave away free holiday and discounts – the kids loved it. Time for more group pics and the cake cutting whilst snapping the party atmosphere.

11:00 and camera now full with wave two pics it’s time to head back and edit them before uploading another 40 or so favourites to the main set. Time for the media team to get them out to the world once again.

13:00 and my jobs done – starving but still buzzing and ready for my next commission…. Check out the Jet2 website for your next holiday at https://www.jet2.com/

Wow, loving these pics 🙂 What an exciting launch it was! Thanks, Holly – Jet2

Call me on 01728 687632 with your visual requirements – “Make your brand stand out from the crowd”.

Thanks Tony

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

Suffolk PR and press photography by Tony Pick

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