Flying high with video…

Just lately, our corporate video offering has been gaining momentum and it feels like we’ve been soaring to new heights with the work we’ve been doing (apologies for the pun – I just can’t help myself).

A couple of weeks ago now I ventured to Gatwick Airport to help Norwegian Airlines with the launch of their Inaugural flight to Austin in Texas. The day was full of laughs and smiles from captain to cabin crew, and I have to say the commission is one of my favourite corporate shoots I’ve done.

Not only were all of the staff cooperative and extremely friendly, but the exposure the shoot gave me was a real eye opener. Being able to explore most of the plane on my trip, I realised how fascinating being a pilot must be (although it does look very complicated).

If you haven’t seen the video yet (I’ve been sharing it so hopefully you have) then please do so using the link below, and for some similar stills please also refer to our corporate portfolio.

https://www.youtube.com/watch?v=xO8l7I_cPdk&feature=youtu.be

Working with Norwegian Airlines on this video commission got me out of the Suffolk countryside and into the buzz of an airport which was an exciting change, and I also got to do what I love – capture people’s joy and excitement through photography. The passengers boarding the plane were all happy to pose for the camera as they boarded the aircraft, and it made me smile to see a group of people united by their cheerfulness.

I love being able to create a more personal approach to any corporate work I do to really show off that company’s personality and I feel that’s exactly what I did here with Norwegian – they’re a light hearted and friendly airline that created a warm atmosphere for everyone involved – a great project to be a part of!

Springing into the new season…

With the warmer weather on the horizon and the sight of spring creeping into view, I thought it was time to update my blog with what I’ve been up to before the summer season fully takes off.

It’s been a busy few weeks with a huge amount of variety for me, from filming the ‘Big Beach Clean’ at Thorpeness, working with Gatwick Airport during their ‘Hidden Disability Access Day’ to commissioning work for ‘Best of Suffolk’ and shooting a wedding! (phew)

Here in Suffolk, the community spirit is one of the strongest I’ve witnessed and so to be able to document this during the Thorpeness beach clean (when the people of the village came together to help save our planet from pollution) was very rewarding. If you haven’t watched the video on my Instagram page yet, you should definitely give it a view – heart-warming teamwork at its best.

The ‘Hidden Disability Access Day’ held by Gatwick Airport was another inspiring project I worked on. Being able to document the effect the event had on people who usually struggle with airports was quite moving. The team at Gatwick had evidently worked hard to make the day a success and put those with hidden disabilities first. This commission is one of my favourite corporate jobs I’ve been lucky enough to be a part of.

Sticking with the corporate side, my friends at ‘Best of Suffolk’ have also been busy during the start of this year. We had a hilarious morning filming the team in their (very) impressive office space, and managed to also get out into the beautiful Suffolk countryside to film this! The company work hard to ensure all of their 300+ properties are truly amazing, allowing a visit to Suffolk to be the best it can be.

And, as if this wasn’t enough – I also shot a wedding at ‘The Ickworth Hotel’! It was a really special day for everyone involved, and if you’re getting married soon and looking for that perfect photographer please get in touch! A portfolio of some of my work can be found here, and if you’d like to know more about the package I offer please click here.

I think it’s fair to say the first part of 2018 has been pretty hectic – and it’s just the way I like it! I’m really looking forward to this year after the positive start I’ve had!

The Beast of the East…

As the blizzards and wintery weather continue to wreak havoc with the roads, our journeys to work and getting the kids to school, they’re definitely aiding my content creation.

At this time of year, living in Suffolk can definitely have its downfalls – the snow ploughs and gritters don’t make it around our smaller villages so easily, needless to say through Iken where I live. However, what this does mean is that if I venture out and about, I know I need to make it worth it – and I’m sure you’ll see I have been!

If you haven’t though, take a look at my Instagram – https://www.instagram.com/tonypickphoto/

Several people have been saying to me that I must be mad to wade out to the far corners of the world to capture some photographs, but it’s always worth it. The Suffolk coast is dramatic on even calm days here, so to see it exposed to the elements like this is a photographers dream come true.

The opportunities lately have got me thinking about themes on Instagram, and how it can look if you transition from one to another by creating similar content. This is how the top of my feed looked yesterday – and I rather like it! Definitely something to bear in mind as we transition into the springtime!

Flying high…

Excuse the pun, but the last few weeks I really have been.

Working with airlines is always something I’ve enjoyed, and just recently I’ve been working with Norwegian Air as well as Stansted Airport on some exciting new projects.

With my new video venture in full swing now, I was keen to offer up my services on my recent shoots and in turn was able to create the below video – take the time to sit back, relax and enjoy the flight as the film develops…

https://www.youtube.com/watch?v=XypPX4knzEI&feature=youtu.be

It’s great to be back on the press side of corporate photography, after working as a partner in a busy photo news agency before I started out on my own in 2001.

Working and living in Suffolk can be fantastic for photography which I know I’ve mentioned before (who wouldn’t love all of the natural scenes around here?), but as I work from home in Iken it’s sometimes exciting to get out of the house and immerse myself in a corporate environment where there’s a real buzz.

Going forwards I’d love to team my videography with more corporate clients – so watch this space!

Did you mean MailChimp?

… I’m not too sure, did I?

Well actually, that’s not strictly true – if mention MailChimp, I definitely did mean to, because it’s not something I tend to shout about.

In their own words, MailChimp is a

“creative company that gives other companies digital tools to grow in their own creative ways”,

which basically means a platform useful for designing and sharing a mass-delivered email newsletter to your mailing list (I see what they did there though, makes it seem more valuable and less see-through).

However, I wouldn’t be talking you through the uses of MailChimp if they hadn’t caught my eye for their own promotional campaign – they created 9 individual concepts that all revolved around puns of their name. These consisted of:

  • 3 short films released in cinemas nationwide in the US – MailShrimp, KaleLimp & JailBlimp
  • WhaleSynth, a real musical tool made entirely out of whale noises
  • VeilHymn, a musical collaboration that resulted in a hit single and music video
  • NailChamp, a world-wide platform for nail artists to be pitted off against each other for the title
  • MailCrimp and SnailPrimp, hear and beauty trends
  • FailChips

Check them out here!

https://www.youtube.com/watch?v=q8FGi6BwjJE

For more analytics and details on the campaign and its results click here, but what I wanted to touch on was the way they used a paid search campaign to ensure they were noticed. In terms of marketing and PR, I’m gradually learning that it’s a bit of a taboo subject. Paid posts and content are now more obvious than ever before, and hence it has become more difficult for small businesses to promote themselves in a way that is tailored as opposed to targeting the masses simply for ease and guaranteed exposure (see what I did there with the photography pun? I’m learning…)

MailChimp dropped themselves into every part of culture and waited for the right people to pick them up, leading to some amazing coverage and results as summarised in the video above. This campaign really highlighted to me that in order to reach a specific audience, the most effective path isn’t always the obvious one and maybe it does require you to be a bit more creative to get noticed…

Whilst I appreciate the aid paid for posts can give you, I also now understand how much more aware of this people are and can disregard you for it… a lesson for all of my friends running a small business!

When one door opens…

… so do many others it turns out!

When I started creating short videos to try and prove to small local businesses that they are far more engaging than stills on social media and

can drive interest in the company, I didn’t expect such a quick take up! (saying that, if you haven’t been in touch yet please do drop me a line!)

So far, I’ve had one of the most exciting meetings I’ve ever had in my career with a local venue that is absolutely incredible, so my fingers are

very firmly crossed for that.

I’ve also been asked to help the Suffolk charity ‘The Alde and Ore Estuary Trust’, which is committed to raising vital funds needed for maintaining

the estuary defence walls. Their current campaign, ‘Save our Suffolk Estuary’ is a £5m public fundraising appeal to unlock matching funds, and I

really feel I can help.

By creating stunning short videos for the towns and villages along the rivers Alde and Ore, I plan to help raise awareness of the natural beauty

of these areas, in turn helping to prevent future flooding like that experienced by Snape villagers in 2013.


North Sea Storm Surge – The Crown Inn at Snape Dec 2013. Photo by Tony Pick

I love the Suffolk landscape, and want to give something back to the beautiful place my family and I live in. Without significant investment in

maintaining the estuary walls, this landscape will soon not be able to

withstand tidal surges, and therefore it is crucial to raise peoples’ awareness of this. I am excited to be able to help local businesses achieve their

goals too, and this leap has definitely lead me to new

connections, new business and new ventures!  Speaking of which, I received some coverage for the EADT online and would love you to head

over and check it out!

http://www.eadt.co.uk/news/photographer-turns-to-video-to-help-promote-suffolk-estuary-1-5365047
Orfordness – On the Suffolk Coast. Photo by Tony Pick

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Shooting into the New Year…

Wow, where has 2017 gone?!

It doesn’t feel like 5 minutes since I was sat in this same space last January (albeit now a little older, wiser and more experienced of course) – last year I shot 58 corporate PR jobs for large and small companies, including both Stansted and Gatwick airports, BT and EDF as well as some holiday home interior commissions, plus 22 family portrait shoots and some corporate videos too – so it was quite a big one!

I always like to think that the New Year should allow some time for reflection, and so writing this has definitely reminded me of how much I love taking a step back and thinking about shoots I’ve loved during the year, or work that I’ve done for corporate companies I’ve particularly enjoyed.

Living in the midst of the Suffolk countryside, with Aldeburgh, Thorpeness and Dunwich just on the doorstep possibly lands me to being one of the luckiest photographers around. I get to photograph families in their home environment, enjoying the beautiful surroundings we live in but most importantly having fun – it gives me that real feel-good factor that stays with me for the rest of the day!

So, this year is definitely a time for me to focus on devoting more time to the portrait side of the business (if you’re reading this and are thinking of booking a slot please do drop me a line), as well as continuing to work on my corporate offerings.

Towards the end of 2017, I commissioned some short cinematic style videos as examples of the work I can do for businesses. I love this type of work, and know there’s real growth opportunities here for companies to drive their social media engagement and in turn drive more interest towards their businesses.

Here’s an example of a personal version I created…

https://www.facebook.com/TonyPickPhotography/videos/1559147900841533/

Next week I’ll let you know how this video performed, as I really enjoy reflecting on my own work and using my blog as a platform to open up and express my views… stay tuned!

 

What goes up when rain comes down…

Family portraits at Iken in Suffolk by Tony Pick photography
Lifestyle portraits at Iken, Suffolk by Tony Pick photography

… my umbrella (sorry, bad joke!)

As I was sitting at my desk this morning, warm cup of coffee firmly in hand and glancing out of the window at the droplets on the glass, I couldn’t help but think of how lucky I am that the weather can actually aid my job rather than hinder it.

My last blog post was also about the conditions outside, but it’s evident to me that even shooting in the rain can be fun! I pride myself on creating memorable experiences for families when they have their portraits done, and sometimes the adverse weather conditions make the activity even better!

Whether it be snow or rain, the lighting that comes with this time of year and its weather creates the most beautiful photographs, and in Suffolk we have some of the most wonderful landscapes that make photography a dream!

The dramatic coastline at Dunwich or Thorpeness can be a brilliant locations for family portrait shoots, and even when it’s raining the images we capture with groups never cease to put a smile on our clients’ faces!

In the lead up to Christmas it can be hard to find the time (or motivation) to leave the house for anything, let alone a photoshoot with the extended family, but with me at Tony Pick Photography your images are guaranteed to brighten up any rainy day.

That being said, as much as I love using the Suffolk landscape to my advantage, sometimes there’s no better feeling than inviting someone into your home to photograph those special moments, which is why I am always open to clients’ location suggestions!

If you’re unsure of what someone may be comfortable with but want to gift them a special experience this Christmas, why not present them with one of our gift vouchers to really surprise them (you can find these using the link above in the menu bar).

I’ll be back next week with a new blog post on what I’ve been up to and what I’ve been thinking about, but for now, back to the grind(ing of the coffee beans)… 

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As it snow happens…

Family and children’s portraits in Suffolk with Tony Pick photography

I love the winter (really, I do).

What better time to be a photographer in Suffolk? The countryside in this part of the world is so beautiful, and in the colder months there’s nothing better than the sound of crisp leaves under your feet.

The image above is from a shoot taken a few years ago now, outside The Wentworth Hotel and I think it really epitomises just how much fun portraits can be (even in adverse weather conditions!)

It’s a shame that with Christmas fast approaching, and the quest for that all-important knock-out gift weighing on our minds that we often forget to take the time to stop and appreciate the natural world around us.

And, that’s what’s great about my job – the whole focus of it is capturing families in beautiful settings, producing images that highlight the season as well as the dynamic of the household I’m working with.

Being a portrait photographer (whether its children, adults or a mixture of the two), you’d think I’d be the one fed up of standing in the cold whilst I encourage the grumpy toddlers to run around in the leaves or along the rough shoreline at either Aldeburgh or Southwold – not at all! (most of them aren’t actually grumpy for a start – they love it!) Yet, being based in such a beautiful part of the world allows me the freedom to create wonderful family portraits with different people every day of the week.

In the run up to Christmas, and with the snow falling outside it can be easy to find lots of things to complain about. If anything, this time of year makes me stop and take in my surroundings and situation more than any other – I help people create the perfect Christmas gift for their loved ones, all the while allowing them a fun family day out!

This year, if you feel like you’re walking on thin ice and want to surprise someone with that extra special present, I snow full well that a family portrait package with me will cure all of those winter blues.

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20% OFF ALL SUFFOLK LANDSCAPES

Suffolk Landscape photography by photographer Tony Pick

SALE ENDS MIDNIGHT SUNDAY – SHOP AT  https://www.tonypickphotography.co.uk/landscapes-wall-art #suffolklandscapes #aldeburgh

 

 

 

 

 

 

 

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