… about video?
You might think you know rather a lot, or at least enough – but that’s what I thought. I always knew video was an important tool, but recently my eyes have been opened to just how much impact these clips can have for your business.
Let’s start with an example… the video below, titled ‘Riding the waves’ which I’m sure you’ll have seen on my social media channels (if not you can view it by clicking the image below!) reached an impressive 7,000 views within a week. Now, here is where I have to come clean; I did use Facebook Boost to help with these figures, but the below stats taken from a Guardian article should help reiterate my point that video can be really effective at driving more engagement for businesses online.
- In 2015, Cisco predicted that by 2017 video content would account for 69% of all internet traffic
- In early 2017 the firm shifted their prediction to say that video content would account for 74% of internet traffic
- They project that by 2019 global internet traffic from videos will make up 80% of all internet traffic
- 4x as many consumers would prefer to watch a video about a product/place/service rather than read about it
- More than 60% of small business owners said they planned to increase investment in video marketing in 2017
- Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%
This means that any local business interested in creating short, impactful and engaging stories through videography would be foolish not to contact me – I can help you provide beautiful, professional and eye-catching videos that will really work for you.
Using another example, my promotional video of ‘Orford – a beautiful place’ earned 2,000 views on social media in just 48 hours.
Although I’ve just started my venture into video, I’m really excited to see where it goes, and am extremely passionate about creating videos that promote the breath-taking Suffolk countryside we live in – watch this space!